Storytelling That Makes Efficiency Emotional
Swap dry charts for a morning scene: sunlight pooling over a kitchen table while smart blinds glide open, powered by rooftop panels. The family laughs about bills shrinking, but really they celebrate comfort, calm, and the freedom sustainability creates.
Storytelling That Makes Efficiency Emotional
Tell the winter draft story, then show the cozy transformation: sealed envelopes, triple-pane windows, whisper-quiet heat pumps. Instead of touting R-values, focus on sleep, quiet, and that first sweater-free evening. Share your own comfort shift in the comments.